PureTrace — Terms of Use

Last updated: October 2025

Welcome to PureTrace.co.nz (“the Site”). The Site is operated by PureTrace (“we,” “us,” or “our”). By using this Site, you agree to these Terms of Use. If you do not agree, please do not use the Site.

1. Purpose of the Site

PureTrace provides customers with batch-level traceability and authenticity information for Mānuka Honey and related products. The Site allows users to search official UMF™ Certificates and verification data supplied by independent laboratories and verified producers.

2. Accuracy of Information

All certificate data presented on this Site is sourced from independent laboratories and verified product records. While we take care to ensure accuracy, we make no representations or warranties that information on this Site is error-free or complete.
If you believe a certificate or result may be incorrect, please contact us at support@puretrace.co.nz.

3. Acceptable Use

You agree to use this Site only for lawful purposes and solely to verify product authenticity. You may not:

• Use automated tools or scraping technologies to extract data;
• Modify, reproduce, or distribute Site content without permission;
• Interfere with or disrupt Site operation or security.

4. Intellectual Property

All content on this Site—including text, graphics, layout, and data—is owned or licensed by PureTrace, unless otherwise stated.
All third-party names, logos, or trademarks — including those of independent laboratories, UMF™, and the Unique Mānuka Factor Honey Association (UMFHA) — are the property of their respective owners and are used on this Site solely for identification or reference purposes. No affiliation or endorsement is implied unless expressly stated.
You may not reuse or reproduce any part of this Site without prior written consent from the relevant rights holder.

5. Disclaimer of Liability

This Site is provided “as is.” We do not guarantee uninterrupted or error-free access, nor do we accept liability for any loss or damage arising from use or inability to use the Site or from reliance on its content.

6. Links to Other Sites

The Site may include links to third-party websites such as laboratories or certification bodies. We are not responsible for the content or practices of these external sites.

7. Governing Law

These Terms are governed by the laws of New Zealand. Any disputes will be subject to the exclusive jurisdiction of the New Zealand courts.

8. Changes to These Terms

We may update these Terms at any time. Continued use of the Site after changes means you accept the revised Terms.