PureTrace — Privacy Policy

Last updated: October 2025

This Privacy Policy describes how PureTrace (“we,” “us,” or “our”) collects, uses, and protects personal information provided through PureTrace.co.nz (“the Site”).

1. Information We Collect

We may collect:

• Search information: The batch or code entered into the certificate search box (non-personal).
• Contact information: Name, email, and message if you use our contact form.
• Technical data: IP address, browser type, and usage analytics to improve site performance and detect security issues.

2. How We Use Your Information

We use this information to:

• Display the correct UMF™ Certificate and product data;
• Respond to your enquiries or support requests;
• Maintain, protect, and improve the Site experience;
• Comply with legal or regulatory obligations.

3. Data Storage and Security

Your data is securely stored in encrypted systems located in New Zealand or trusted third-party providers. We apply appropriate safeguards to prevent loss, misuse, or unauthorised access.

4. Sharing of Information

We do not sell or rent personal data. We may share limited data with service providers who help us operate the Site (for example, hosting, analytics), bound by confidentiality agreements.

5. Cookies and Analytics

The Site may use cookies or analytics tools (such as Google Analytics) to collect anonymous usage data. You can disable cookies in your browser settings if you prefer.

6. Your Rights

If you have submitted personal data, you have the right to:

• Request access or correction of your personal information;
• Request deletion of your personal information (where applicable);
• Withdraw consent for any future communication.

To exercise these rights, contact us at support@puretrace.co.nz.

7. Data Retention

We retain minimal personal information only as long as necessary to fulfil the purpose for which it was collected or as required by law.

8. Updates to This Policy

We may update this Privacy Policy periodically. Any significant changes will be posted on this page with an updated date.